Dr. Ash PahwaDr. Pahwa is an educator, entrepreneur, and technology visionary. He is the founder of A+ Web Services (www.apluswebservices.com) which provides internet marketing and web analytics services. He is also the founder of ‘AssaySoft (www.assaysoft.com) which introduced “cellAnalyst” image analysis software for the Microsoft Windows/.NET platform. The “cellAnalyst” is also available as a web service. Dr. Ash Pahwa is a professional programmer specializing in the Microsoft Windows/.NET platform. He has built numerous desktop and web applications on the Windows platform.His expertise includes search engine optimization, web analytics, image processing, database management, digital video and data storage technologies. He developed “iVision” an image database management system for storage and retrieval of biomedical images based on metadata, annotation and content. The iVision was developed under a research grant from National Institute of Health. Dr. Pahwa has taught Digital Image Processing course at University of California, Irvine in winter 2007.

Dr. Pahwa has over 25 years of experience in the industry. He has worked for General Electric, AT&T Bell Laboratories, Xerox Corporation, and Oracle. Before starting AssaySoft, Inc. Dr. Pahwa started DV Studio, Inc., which introduced successful products for CD-Recording (CDR) and MPEG encoding. Dr. Pahwa also successfully designed and marketed various MPEG-1 and MPEG-2 hardware encoders used in the DVD creation market. His book, “CD-Recordable Bible” (Pemberton Press, 1994), was translated into Japanese and German. He has taught numerous courses at UCLA Extension on CD-ROM/DVD and MPEG technologies. He is listed in “Who’s Who in the Frontiers of Science and Technology”.

He holds a Ph.D. in Computer Science from the Illinois Institute of Technology in Chicago.

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Entrepreneurial Ventures:

  • CD-ROM Strategies, Inc.
  • DV Studio Technologies, Inc.
  • AssaySoft, Inc.
  • A+ Web Services
  • eAxiom Software
  • eAxiom Academy
Product / Services:

  • CD-Gen, CD-Arch premastering software
  • Apollo MPEG-1 and MPEG-2 encoders
  • cellAnalyst – cell counting software
  • SEO, Web Analytics services
  • Website Development
  • SAT Preparation Services

  • UC Irvine: Search Engine Optimization: January – March 2011
  • UCLA: Web Analytics: January – March 2011
  • UCSD: MATLAB Programming: January – March 2011
  • UC Irvine: Search Engine Optimization: April – June 2011
  • UC Irvine: Web Analytics: April – June 2011